Originally slated for the Transcend collection, this project was a challenge set forth by the CEO and Design Director at B&R. The brief was to elevate the hybrid luggage scene with a high-end offering that incorporated high-quality, attractive, and durable materials married into a design that would inspire consumers. I was honored to be tapped to helm this project, it was a pet project the director and I had talked about for some time. I created concepts, ideated structural approaches, and executed design packages to communicate the approach, materials, and fit and finish required to hit all of our targets. I was fortunate enough to visit many factories in the south of Asia to shop the concept around, review samples, and work directly with the sample rooms to bring the concept to life.